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Nokia India & KKR Introduces ‘Main Bhi Coach’ Initiatives for Cricket Fans
Against the backdrop of a cricket loving nation gearing up to welcome the third season of India’s most extravagant cricketing bonanza the IPL-3, Nokia India and Kolkata Knight Riders (KKR) announced the ‘Main Bhi Coach’ consumer campaign. The consumer engagement program, unveiled jointly by Mr. D. Shivakumar, VP and Managing Director, Nokia India and Bollywoood super star Shahrukh Khan.

According to the SRK ”Mai Bhi Coach (MBC) initiative is an innovative way to involve cricket lovers across the country to be a part of the IPL cricket action.This is a unique campaign that opens up an interactive channel between Nokia, KKR and its fans across the country. It lends a great opportunity for consumers to interact and perhaps even influence their team’s gameplay”.