Kolkata, October 27, 2009: IDEA Cellular, an Aditya Birla Group Company, launched its GSM mobile services in Kolkata Metro and Rest of West Bengal today, to become a pan-India player with 98% coverage of the telephony potential of the country.
In keeping with the recent brand campaign, IDEA Brand Ambassador Abhishek Bachchan came in 'Walking & Talking' to the launch ceremony in Kolkata, in a symbolic gesture to flag off the services. At the event, Bachchan urged his fellow brethren in Bengal to join the fastest growing mobile network in India. 
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